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RFID, NFC Helps Bastille Parfums Connect with Customers

Partnership with Avery Dennison provides consumers with transparency into the origins of the product and assures their authenticity.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The fragrance market is, unfortunately, one that is often targeted by counterfeiters. It is also one that attracts a high proportion of “conscious consumers” who increasingly demand to know more about the products they enjoy, including their origins. As a result of both of these factors, there is greater interest among consumers today for transparency in the fragrance products they acquire. Because of this, some luxury fragrance companies are turning to RFID, NFC and QR codes to reassure thei...

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